How Monitoring Money handles website, analytics, and advertising data.

What information may be collected

• Usage data including pages visited, time on page, browser type, device type, and approximate country or city-level location inferred from IP address. IP addresses are not stored in full.
• Contact information you provide voluntarily — typically your email address and the content of your message — when you use the contact form or email us directly.
• Cookie identifiers and similar browser signals used by analytics and advertising partners as described below.

Why we are allowed to process your data

For visitors in the European Economic Area, UK, and other jurisdictions with similar data protection rules, data processing is based on one of the following legal grounds:

• Legitimate interests — for essential site operation, security, fraud prevention, and basic analytics that help us improve the site without overriding your rights.
• Consent — for non-essential cookies, personalised advertising, and analytics tracking, which we will request through a consent banner where required by applicable law.
• Contractual necessity — to respond to contact requests you have sent to us.

Third-party services that may process your data

• Google Analytics may collect page view data, engagement signals, and broad location to help us understand how the site is used. Data is processed under Google's privacy framework.
• Google AdSense serves display advertisements. Google and its partners use cookies and similar technologies to personalise ads, measure performance, and prevent fraud. The AdSense publisher ID on this site is ca-pub-3185764369046989.
• Other advertising or measurement partners may operate under similar frameworks as disclosed in our cookie policy and advertising disclosure.

You can opt out of personalised advertising at Google Ads Settings or AboutAds.info.

How long data is kept

• Analytics data is retained according to the settings of the analytics platform used, typically 14 months for Google Analytics.
• Contact enquiry data is retained only as long as necessary to respond to your message, typically no more than 12 months.
• Advertising cookie lifetimes are governed by the advertising partner and typically range from 30 to 540 days.

Rights under GDPR and similar laws

If you are located in the EEA, UK, or a jurisdiction with equivalent rights, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data where we have no overriding legitimate reason to retain it.
• Object to or restrict certain types of processing.
• Withdraw consent for consent-based processing at any time without affecting prior processing.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at info@monitoring-money.com. We will respond within 30 days.

Cookie-specific information

For details on the specific cookies used on this site, their duration, and how to manage them, see the cookie policy. You can also manage cookie preferences through your browser settings at any time.

Updates and effective date

This policy may be updated from time to time to reflect changes in the site, legal requirements, or the services we use. Material changes will be noted on this page. This version was last reviewed in April 2026.